Marketing Resources

Girl Scouts have so many wow-worthy stories to share!

EVERYONE in Girl Scouting has a role in protecting our name, our image, and our brand.

Your actions, words, social media posts, recruitments, and events represent you, your service unit, your council, and the larger Girl Scout movement. Whether you're talking about Girl Scouts with your friends, wearing a GS shirt in public, or sharing photos of your troop on Facebook, you are all walking talking representations of what it means to be a Girl Scout and what this organization is and does.

Here are some resources to help you connect and share how Girl Scouts are taking action in Greater South Texas.

2022 - 2023 Flyers and Resources Coming Soon!

Girl Scouts Branding Guidelines

Any publicly-visible materials that use the Girl Scouts of Greater South Texas name, logo, fonts, or any other branding must follow Girl Scouts of the USA brand standards AND be approved by Marketing and Communications. Please allow one week between when you send in the materials and when you need final approval.

Email info@gsgst.org for information about brand training.

Facebook and Other Social Media

Do:

Follow GSGST on Facebook, Twitter, Instagram, and YouTube
Share GSUSA and GSGST posts on your own personal pages/accounts or in your groups.
Share photos and stories of your girls (with photo release permission)
Talk about your GS Experience
Join groups for your Service Unit
Use Social Media to connect with the parents in your troops
Use as a resource to gather ideas, connect with volunteers across the country, and get feedback.

Don't:

Believe everything you hear; double check your sources and ask if you have questions
Share personal information about yourself or your girls including addresses or meeting locations (unless it's in a private group)
Complain about a girl, troop, volunteer, or service unit problems where the world can see them
Include girl's last names in posts
Air troop and SU problems for the world to see; complain about your parents or girls

Image Safety Guidelines

In order to keep girls safe, it's important to know whether or not you have permission to use images of our Girl Scouts! Registered Girl Scouts and girls who have registered for staff-led Girl Scout events give permission to use images taken at Girl Scout activities to promote Girl Scouting. However, always be sure to check with troop leaders and parents in attendance.

If you are inviting a news reporter or videographer to your meeting/event, please make sure that all those who are in attendance are aware of their presence.

When non-Girl Scouts are invited to a private event, please be sure to get guardian consent before taking pictures of minors.

Volunteer Recruiters

General Girl Scout Information

Why Girl Scouts? English - Spanish

Logos and Photography

How do I use the Council Logo / GS Logo?

The logo should appear on every flyer, letter, or product that communicates about Girl Scouts.
When centering the council servicemark, the full width should be centered.
Never change the configuration of the Girl Scout or council logo.
Council acronyms are shorthand for the full council name. These should only be used extremely sparingly and only in cases where the full council servicemark does not fit.
Never use acronyms to speak to any audience that does not consist of current members of Girl Scouts of Greater South Texas.

Girl Scout Graphic Guidelines

Logos

Girl Scouts of Greater South Texas Servicemark

Trefoil

Color Palette

Girl Scouts Color Palette

Media Relations & Communications

Have a unique story about a troop experience? Did your Girl Scouts impact the community through an awesome service project? Trying to get the word out about a Girl Scout-led event?

Let our Communications team know! You can email a brief summary to info@gsgst.org about your goals and we'll get back to you with the next steps and recommended outlets for sharing your story.

_{These resources are available to leaders, Service Unit Teams, and
current Girl Scouts in the Greater South Texas territory. All
users must be currently registered and in good standing with the
council. Failure to follow guidelines will limit permissions granted.}

_{Girl Scouts of Greater South Texas reserves the right to update
these policies on an ongoing basis without prior notification.}