It is the goal of Girl Scouts Greater South Texas is to communicate the brand promise of Girl Scouts. Girl Scouts gives every girl access to life-changing experiences that inspire her to do something big. Thank you for partnering with us to represent the amazing things that our girls are doing to change the world.
Below are some tools, resources, and information to help you share the Girl Scout brand in our communities.
Girl Scouts is a beloved, iconic brand. Few brands are strong enough to be identified simply by a color or a shape, but we have both the unique shade of "Girl Scout green" and the singular Girl Scout Trefoil symbol working for us. These much-admired brand elements ensure that any of our branded items can be readily recognized as belonging to Girl Scouts. With everything we create, we aim to stay true to our brand and the values it represents—leadership, sisterhood, and inclusion.
All of us who communicate about Girl Scouts play a role in protecting the brand identity and in using it to spread the word about Girl Scouting!
One of the best ways to understand our brand and recent changes is to complete the Brand Ambassador 101 for Volunteers training in gsLearn. Log into MyGS to access gsLearn.
Here are answers to some commonly asked questions about using the Girl Scout brand:
We have materials to ensure all girls have the chance to become courageous, confident young women. When you use these items to promote recruitment, programs, events, and activities in your community, you’re improving your community and helping girls thrive.
Each year, the council develops a consistent girl and adult volunteer recruitment campaign, including flyers, postcards, poster templates and messaging, and more! To request items for your future recruitment or community events, email email@example.com.
Service unit and troop volunteers are welcome to create their own flyers using the templates provided above or following the guidelines outlined below regarding logos, branded elements, fonts, colors, etc.
Be sure to share your flyer with your council recruitment specialist so we can include your sign-up/recruitment event details.
Please note: Council is not able to print volunteer-designed flyers.
Non-licensed vendors may be used when merchandise does not contain the Girl Scout servicemark, the Girl Scout Trefoil, or the words “Girl Scouts” (including “GS”)
Contains the Girl Scout Trefoil or the words “Girl Scouts” (including “GS”), AND:
Council’s marketing and communications team is responsible for providing one-time-only approval for these products and ensuring that product graphic guidelines are followed, including:
A GSUSA Regional Licensed Vendor must be used when merchandise contains the Girl Scout servicemark, the Girl Scout Trefoil, or the words “Girl Scouts” (including “GS”), AND:
In this case, art must be approved by GSUSA. This approval happens through the GSUSA regional licensed vendor.
The Girl Scout identity uses three core colors: green (PMS 354 or RGB 0/180/81 or CMYK 95/0/100/0), black, and white.
When taking an item to a professional printer, specify Girl Scout Green as PMS 354 to make sure they use the proper ink color. For certain types of print and for web design, CMYK, RGB, and HEX information is provided as well for color matching:
Girl Scout troops whose girls meet age criteria (13 years or older) and have parental permission may set up a group Facebook page or website. This site must be approved by the council, yes, but it can be a fantastic way for girls to share information, market Girl Scout products, and talk about their Take Action projects. Before you and the girls design a social media page or website, remember that the web is an open forum for anyone, including potential predators. Documented instances of cyber-stalkers make it imperative that any information that could jeopardize the safety and security of girls and adults is not disclosed online. Please adhere to these guidelines to ensure the girls’ safety: